• Philip Dukas

Envisioned future

Updated: Mar 9

What exactly is a vision statement? For some, the future can be a scary place, a place of uncertainty, a place that is unpredictable and ever changing. For others, the future is an exciting place of endless possibilities, a place where you can use your imagination to go ahead of time and think about and envisage what you want your future to look like, and this we refer to as an envisioned future.


In the organizational context, it is as important to envisage what you want your organizations future to look like, what you want to achieve, or what to want to become. Capturing this into a vision statement that is simple, clear and easy to understand, yet comprehensive in meaning is often a difficult task.


The value of creating such a simple, clear and easy to understand vision statement is that it provides guidance to people working within the organization, as to what the organization is aiming to achieve – it answers the question “What does the organization want to achieve?” versus a statement of purpose, which answers the question “Why does the organization exist?”


At Adaptera, we support organizations in the environmental and social sectors to create, revise, or review an engaged vision statement that is simple, clear and easy to understand. Visit: www.adaptera.co.za to learn more about our approach to supporting organizations in developing a holistic, yet practical strategic management system.



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