• Philip Dukas

What is Your Envisioned Future?

Updated: Jun 2

What Exactly is a Vision Statement?


For some, the future can be a scary place - a place of uncertainty, a place that is unpredictable and ever changing.


For others, the future is an exciting place of endless possibilities, a place where you can use your imagination to go ahead of time and think about and envisage what you want your life to look like, and this we refer to as an envisioned future.




What is Your Organizations Envisioned Future?


In the organizational context, it is as important to envisage what you want your organizations future to look like, what you want to achieve, or what to want to become.


This allows every member of the organization to be fully involved with the ongoing work required to achieve the envisioned future of the organization in question.


However, capturing this into a vision statement that is simple, clear and easy to understand, yet comprehensive in meaning, is often a difficult task.


What's important to remember is the true essence of success lies within an envisioned future - it is the roadmap to accomplishment, a guideline to steer everyone in the right direction and towards a common goal.


The value of creating such a simple, clear and easy to understand vision statement is that it provides guidance to people working within the organization, as to what the organization is aiming to achieve – it answers the question “What does the organization want to achieve?” versus a statement of purpose, which answers the question “Why does the organization exist?”


Adaptera - Envisioning a Sustainable Future for All


At Adaptera, we support organizations in the environmental and social sectors to create, revise, or review an engaged vision statement that is simple, clear and easy to understand.


We aim to create an envisioned future of environmental sustainability in every sector through supporting organizations in their endeavours to reduce their impact, while never compromising on growth or profitability.


To learn more about our approach to supporting organizations in developing a holistic, yet practical strategic management system, please don't hesitate to contact us.