• Philip Dukas

Finding common ground on 'strategy'

Updated: Mar 9

Through many strategic planning workshops and facilitations, I have come to realize that people understand the term 'strategy' in many different ways.

The textbook definition of the word strategy (noun) is: "a careful plan, or method for achieving a particular goal".

Yet, a collective group of people will identify many different aspects of strategy, each describing their own thoughts and opinions in a different way from the person sitting next to them and what strategy means to them.

Adding to the complexity is the vast array of opinions, books, videos, courses, programs, articles, studies, etc - that surround the topic of strategy.

At Adaptera, we have found that adopting a holistic, yet practical approach to understanding the term strategy has helped us in being able to bring people together in a way that incorporates the diversity of thinking, with the necessity for simplicity - a key foundational step in developing any form of engaged strategy.

Finding common ground on what strategy means to people within an organization is critical in being able to move forward in a meaningful way - otherwise people may constantly misinterpret, or misunderstand each other during implementation, and we all know that its implementing the actual strategy that's key for its ultimate success.

Adaptera has outlined its understanding of the term strategy as: “the art of making informed choices about what to do (and what not to do) in relation to one’s philosophy and implementing those choices through engaged planning, disciplined execution and consistent monitoring and evaluation”.

Visit www.adaptera.co.za to see more about our approach and feel free to share your opinion with us so we can all improve together - after all, being able to adapt to our ever changing environments is what long term survival (sustainability) is all about.


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